The format of marketing is changing.If we initially trusted advertising, now we trust influencers who talk about different types of products.Influential people are becoming more popular these days because people trust them more than traditional marketing on TV or magazines.They are people like you, but have a lot of followers on social media.

It is important to remember that an influencer can have a small portion of followers, but is still more influential than others who have a large following.This is because listeners emphasize finding real voices that resonate in specific markets and communities.For millennials, authenticity is also very important because they are the biggest market for buying online products and they need to seize it.

Another thing to remember is engagement rates, which, according to the Corporate Financial Institute, refer to the level of interaction between user-created content and followers.This means that engagement can be higher or lower, depending on the number of followers and how one person interacts with the audience.In fact, businesses looking for influencers must pay attention to the number of followers, because sometimes people with large followings may be translated into false engagement and branding, while small followers may be translated into trust and good engagement.

Micro-influencers have about 10,000 to 100,000 followers, and they are more of fashion blogs, travel blogs, tech reviews and lifestyle blogs.Audiences see them as experts in a specific field.Suppose you are a tech student and want to open a channel about the importance of recycling in the technology industry.You'll see that your audience will be half tech fans and half environmentalists who think it's a good idea.You will understand your audience and you will invest your creativity into these types of topics.It is important to understand both so that you can create target content.

It is easier to work with a micro-influencer because he or she is cheaper than a celebrity or macro-influencer.In addition, influencers create brand awareness in specific markets or communities.Then, when you use micro-influencers, the participation rate is higher than when you use macro-influencers.

According to marketers, it is great to use micro-influencers in your campaign because they interact more with their followers than macro-influencers.This is as high as 85%, and it is cheaper than managing a macro-influence campaign.They create brand awareness in specific areas so people can start to focus on the brand.

Then there is the authenticity of brand and influence.We must always remember that the bond between influencers and their followers is based on trust.If they think you deserve their trust, they will help you build your fan base.Followers are the ones who help you gain popularity, and working with zero waste and tech brands will help you build your audience.It is important to always keep authenticity because if you lose authenticity, you lose credibility.